UGA ranks 13th in the number of students it has studying abroad. Steering the social media branding and strategy is both a challenge and a privilege. So far, I’ve led the marketing initiatives that lifted six struggling programs into a sufficient level of applications, assisted in maintaining its social presence, am currently working on rebranding its instagram page.

Here are links to its three primary social platforms. I’ve played a hand in maintaining its social presence from January 2020 to today.

• https://www.facebook.com/UGAStudyAbroad/
• https://www.instagram.com/ugastudyabroad/
• https://twitter.com/UGAStudyAbroad

Each intern was responsible of different tasks. My primary day to day tasks prior to the Coronavirus outbreak in the United States were the following:

I was responsible for marketing all Exchange Group Advising sessions

I was responsible for marketing “It’s Not Too Late” sessions

I was responsible for marketing all study away scholarships

And I was responsible for making most other flyers when needed.

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My most impactful work so far during my internship is marketing struggling study away programs. I was able to play a role in lifting six programs to a sufficient level of applications.

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With the recent escalation of the Coronavirus pandemic, I’ve designed my current assignment to create a permanent impact. I’m creating a new highlight section for Uga Study Abroad’s Instagram page to better assist future students find their ideal study abroad program. I’m currently creating content for these 5 new highlights categories.

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