My parents recently and very ambitiously opened a third salon location. The first two locations were opened in areas with large and solidified customer bases. This location aims to attract a whole new target audience consisting of Gen X and Millennial non-Indian women. Additionally, as the number of salon locations increased, my parents needed more resources to manage them all and still maximize their profitability. The combination of these factors and my studies in marketing created a perfect avenue for me to become the Marketing Lead.

Firstly, I led the design of the third salon location from the sign color to the internal color scheme to the furniture.

I also assumed the responsibility of creating and distributing Rozy Beauty Salon marketing materials both digitally and physically.

I recently took over Rozy Beauty Salon’s Instagram page.

• https://www.instagram.com/rozybeautysalon/

And I will soon consolidate and revamp Rozy Beauty Salon’s Facebook presence.

• https://www.facebook.com/Rozy-Beauty-Salon-282353078465463/
• https://www.facebook.com/Rozy-Beauty-Salon-Duluth-310851332389863/
• https://www.facebook.com/ROZY-Beauty-SALON-3-103488061256664/

I’m an admin for Rozy Beauty Salon’s website and recently set up a Google Analytics account for it.

• https://www.rozybeautysalon.com

This is still a recent undertaking and my goal is to ultimately modernize the salon’s digital platforms to effectively create and keep customers. Currently, Rozy Beauty Salon’s digital platforms exist, but aren’t properly used in its marketing efforts and aren’t contributing to its profits.

---